What is NPS - Net Promoter Score & How to Calculate
What Is Net Promoter Score (NPS) Net Promoter Score (NPS) is a widely used metric and methodology for measuring customer loyalty and gauging customer satisfaction. It was introduced by Fred Reichheld in 2003 through his Harvard Business Review article, “The One Number You Need to Grow.” NPS is widely adopted in various industries as a simple yet effective way to assess and track customer sentiment. Here’s how NPS works: Survey Question: NPS is typically gathered through a single survey question, which asks customers the following: “On a scale of 0 to 10, how likely are you to recommend our [product/service/company] to a friend or colleague?” Respondents rate their likelihood on this 0-10 scale, with 0 being “Not at all likely” and 10 being “Extremely likely.” Categorizing Respondents: Promoters (Score 9-10): Customers who give a score of 9 or 10 are considered Promoters. They are highly satisfied and are likely to recommend your business to others. Passives (Score 7-8): Custome...