How to Hear What Your Customer Isn’t Saying

 


How to Hear What Your Customer Isn’t Saying

by Muneer Samnani – Business Coach, Author & Master of Mastermind


You’ve probably been there.

The meeting went well.

Great energy. Good questions. They said all the right things.

Then came the classic:

👉 “Let me think about it.”


They didn’t say no. But something felt off.

Here’s what I’ve learned coaching leaders and sales teams:

The most important part of the conversation is often the part that’s never said.


💭 There’s Always a Second Conversation

Your customer is bringing more than just words to the table:

  1. Past disappointments
  2. Internal doubts
  3. Emotional resistance
  4. Unspoken fears


Sometimes,

“It’s expensive” = “I don’t see the value yet.”

“I’ll get back to you” = “I’m not ready, and I don’t know how to say it.”

This isn’t about sales tactics—it’s about emotional intelligence.


👂🏼 So, how do you listen beyond the words?

Here’s what I teach:

✅ Notice energy shifts

Watch their tone, pace, and body language. It tells you more than their script.

✅ Listen to language

Are they visual? Feeling-based? Logical? Mirror that. Speak in their world.

✅ Ask better questions

Not to push, but to invite.

“Is there something you’re unsure about?” can open up everything.

✅ Hold the silence

Don’t rush to rescue the moment. Let them think. Let them feel.


🧠 Presence beats persuasion

In a world full of noise, real listening is rare.

But when someone feels truly understood, the whole dynamic changes.

That’s when trust builds.

That’s when decisions get made—not because of pressure, but because of clarity.


If this resonates, try it this week.

Next time you’re in a conversation, listen a little deeper.

Not just to what they say—but to what they mean.

It might just change the way you do business.


For more content subscribe to this blog so that you can receive the same on regular basis or write to muneer@omcdubai.com 

Muneer Samnani, Business Coach | Author | Master of Mastermind


#Sales #BusinessCoaching #NLP #Leadership #Communication #Listening #ClientSuccess #EmotionalIntelligence

Comments

Post a Comment

Popular posts from this blog

12 Week Year Concept from the Book 12 Week year

Image
The 12-Week Year is a transformative productivity concept that condenses a year’s worth of goals into 12-week cycles. Its importance lies in its ability to enhance focus, accountability, and results. By shortening the traditional annual planning horizon, it compels individuals and organizations to act with greater urgency and precision. Here’s why it’s important: 1. Sharper Focus: The 12-Week Year forces you to prioritize and set specific, achievable goals for a shorter timeframe. This heightened focus reduces distractions and helps maintain clarity on what truly matters. 2. Increased Accountability: With frequent goal check-ins and performance tracking, accountability becomes a natural part of the process. This ensures you stay on course and take ownership of your progress. 3. Adaptability: In a rapidly changing world, the 12-Week Year promotes agility. You can adjust your goals and strategies more frequently, responding effectively to shifting circumstances and opportunities. 4. Moti...
Read more

How Accountability helps you grow to the Next level

Image
How Accountability helps you grow to the next level   At Oxygen Mastermind Group, we firmly believe in the power of Accountability and its Impact! What is Accountability? We perceive the powerful concept “Accountability” as a responsibility in multiple ways. Accountability is being responsible for being truthful to yourself and your accountable partner as well as being responsible for taking action, reporting to your partners & getting feedback from them on a consistent and scheduled manner. Accountability helps you get clear on the specifics of your business/personal goals and how to get where you want to be. Why Accountability? The prime motive behind an accountable partner is that at some point in time we all get into our own comfort zones and become complacent, where we stop pushing our boundaries and that’s where the accountable partners come into place, because they push you To get out of your comfort zone, Challenge your belief system, thinking pattern and ideas, Support...
Read more

What is NPS - Net Promoter Score & How to Calculate

Image
  What Is Net Promoter Score (NPS) Net Promoter Score (NPS) is a widely used metric and methodology for measuring customer loyalty and gauging customer satisfaction. It was introduced by Fred Reichheld in 2003 through his Harvard Business Review article, “The One Number You Need to Grow.” NPS is widely adopted in various industries as a simple yet effective way to assess and track customer sentiment. Here’s how NPS works: Survey Question: NPS is typically gathered through a single survey question, which asks customers the following: “On a scale of 0 to 10, how likely are you to recommend our [product/service/company] to a friend or colleague?” Respondents rate their likelihood on this 0-10 scale, with 0 being “Not at all likely” and 10 being “Extremely likely.” Categorizing Respondents: Promoters (Score 9-10): Customers who give a score of 9 or 10 are considered Promoters. They are highly satisfied and are likely to recommend your business to others. Passives (Score 7-8): Custome...
Read more